Hadley’s love for the Adirondacks started at a young age, thanks to her strong family ties to the area. After graduating from college, she moved to Lake Placid where she worked for the Olympic Regional Development Authority (ORDA) in Sponsorship and Event Management, before taking her talents to the New York Ski Educational Foundation (NYSEF) where she oversaw all of the Alpine events at Whiteface Mountain.
After NYSEF and wanting to capitalize on her talents in marketing and social media promotion, Hadley founded Zestful, a consultancy that helps businesses increase brand awareness through digital marketing channels.
In 2019, Hadley’s deep knowledge of the Lake Placid area, and keen marketing skills were a perfect fit for The Reynolds Group, and ever since, has been building their social media presence and email reach with a professional, fresh, and fun approach. And now, in 2022, with the launch of Adirondack Showcase, Hadley brings her talents to the local Lake Placid vacation rental industry helping homeowners and guests alike experience true 5-star service and results.